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Vanessa Holfert

Chief Enrollment Management and Marketing Officer

Vanessa Holfert serves as chief enrollment management and marketing officer at Â鶹ÊÓƵ, where she leads the university's enrollment and marketing strategies. Drawing on more than 20 years of experience in brand development, creative leadership and organizational growth, she works to strengthen Â鶹ÊÓƵ's visibility, attract and engage prospective students, and advance the university's long-term strategic goals.

Before joining Â鶹ÊÓƵ, Holfert built a diverse career spanning agency, startup, consulting and corporate leadership roles. Most recently, she advised organizations on brand strategy, marketing innovation and growth planning.

Holfert was also a founding executive at Slumberkins, a nationally recognized children's emotional wellness company. As senior vice president of marketing and innovation, she helped guide the organization's growth from an early-stage startup to an Inc. 500-ranked business while leading brand, creative and innovation initiatives.

Her earlier career included leadership roles with marketing agencies serving clients across education, technology and consumer products sectors.